How to optimize website speed?

Page load time is a web performance metric that measures how long it takes a page to appear on a user’s screen.

Let’s look at how website performance optimization affects the most important aspects of website success:

conversion

visibility

usability

Conversion. Conversion, or getting your visitors to do what you want them to do, is a key aspect in your business’s success. For example, customers may purchase your product, sign up for newsletter campaigns, attend a webinar, or download a guide.

The higher the conversion rates, the faster the page loads. According to Hubspot’s research, a one-second wait results in a 7% drop in conversions. A one-second page lag, for example, could lose Amazon $1.6 billion in annual sales.

Visibility. The time it takes for your website to load has an impact on how easy users can locate it. One of the variables that Google considers when ranking websites is website speed. A low-performing website provides a bad user experience and, as a result, receives less search engine optimization. Google has begun prioritizing results based on mobile versions of pages, even for desktop queries, since December 2017. The purpose of this decision is to safeguard visitors from websites that are slow to load and aren’t mobile-friendly.

Usability. Customer loyalty is directly influenced by website usability factors like as page speed, load time, and responsiveness to user demands. A user will be more delighted with your website if it operates well. Building a large client base and a successful brand requires an excellent user experience.

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